Tuesday, July 19, 2005

CK Live Billboard

I'm not a fan of cologne or models or Calvin Klein or even the current state of advertising, but this thing sounds pretty f-in' cool...

"Calvin Klein Cosmetics Company and its ck one fragrance will rock Times Square this July 19, in a major event debuting New York City's first-ever live billboard. Long-known for innovative, edgy and sexy ad campaigns that launched the careers of models such as Kate Moss and Stella Tenant, ck one brings its new ad campaign to life in the heart of the city.

Calvin Klein first took over Times Square and set the world abuzz in 1992 with a giant billboard featuring underwear-clad Mark Wahlberg. Since then, the brand has continued to provoke and amaze with ads that have been known to literally stop traffic.

The company will return to Times Square this summer to bring the ck one brand to a new generation of ck one fans with a larger-than-life billboard. Pedestrians will be able to view the models as they live in the billboard throughout the day and night." [Press Release]

And click here for some pics of the folks up there...

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